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Title details for Guerrilla Marketing by Jay Conrad Levinson - Available

Guerrilla Marketing

by Jay Conrad Levinson
ebook
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NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have on his or her shelf.
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Series: Guerrilla Marketing Publisher: HarperCollins Edition: 4

Kindle Book

  • Release date: May 22, 2007

OverDrive Read

  • ISBN: 9780547347660
  • Release date: May 22, 2007

EPUB ebook

  • ISBN: 9780547347660
  • File size: 781 KB
  • Release date: May 22, 2007
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible—and the book every small-business owner should have on his or her shelf.
Expand title description text
Business Nonfiction